AeroGrow Expands Product Line - $99 Aerogarden Available
Aerogrow is expanding and growing it's line of Aerogardens. There are going to be more models and some of them starting at just $99. We like the price point, and we love this kitchen contraption.
"The $99 AeroGarden 3 targets an entirely new category with an increased focus on flowers and home décor," said Michael Bissonnette, Founder and Chairman of AeroGrow. "For the first time, anyone can grow a beautiful, blooming flower garden right inside their home or office, any time of year. That's an important step for us, and takes us out of the kitchen to other rooms in the home, and into offices and cubicles as well. There are well over 40 million offices and cubicles in the U.S., and the ability to have a blooming garden that brightens, beautifies and brings life to that space is an overwhelming consumer benefit. As a result, we're seeing strong initial interest from both consumers and retailers, across a wide range of channels."
Also launching with the new gardens are more than 40 new herb, vegetable and flower seed kits and multiple accessory products.
Check out our earlier article on the Aerogarden and most of the models are available here.
All the details after the jump...
AeroGrow Expands Product Line to Capitalize on Growing Consumer Demand
AeroGrow International, Inc. (NASDAQ: AERO) ("AeroGrow" or the "Company"), makers of the Aerogarden line of indoor gardening products, introduces a new and expanded product line to retailers worldwide at the International Home and Housewares Show in Chicago today. The new gardens feature several smaller, more stylish designs, more fully featured high-end products, substantive new technologies and the addition of multiple decorative flower kits. The new gardens also feature broader price points, from $99 to $229, to appeal to wider consumer demographics and new retailers. Two of the most notable AeroGarden additions include:
"The $99 AeroGarden 3 targets an entirely new category with an increased focus on flowers and home décor," said Michael Bissonnette, Founder and Chairman of AeroGrow. "For the first time, anyone can grow a beautiful, blooming flower garden right inside their home or office, any time of year. That's an important step for us, and takes us out of the kitchen to other rooms in the home, and into offices and cubicles as well. There are well over 40 million offices and cubicles in the U.S., and the ability to have a blooming garden that brightens, beautifies and brings life to that space is an overwhelming consumer benefit. As a result, we're seeing strong initial interest from both consumers and retailers, across a wide range of channels."
Also launching with the new gardens are more than 40 new herb, vegetable and flower seed kits and multiple accessory products. The seed kits are integral to the continuing strategy of supporting long-term customer relationships with new and engaging products that deliver compelling consumer benefits while producing ongoing revenue streams.
About AeroGrow International, Inc.
FORWARD-LOOKING STATEMENTS
CONTACTS:
Corporate
John Thompson
AeroGrow International, Inc.
(303) 444-7755
Email Contact
Investor
Budd Zuckerman
Genesis Select Corporation
(303) 415-0200
Email Contact
Via AeroGrow Expands Product Line to Capitalize on Growing Consumer Demand
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Posted by Jay Brewer at March 27, 2008 8:54 AM
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